Why are hot cross buns on supermarket shelves in January? And more importantly, what does that have to do with your property portfolio?
In this episode of Wealth Coffee Chats, Property Investment Advisor Emily Miller dives deep into the psychology behind why we make (or delay) financial decisions. Drawing on concepts from Anna Lembke’s best-selling book Dopamine Nation, Emily explains why modern society’s addiction to constant stimulation is destroying our ability to plan for the long term.
We explore the concept of “Delay Discounting”—the psychological tendency to value a smaller reward now over a massive reward later—and how this cognitive bias leads investors to procrastinate until it’s too late.
